Dutch Lady’s Inspire Tomorrow
Workshops 2013
In
conjunction with Dutch Lady Malaysia’s 50th anniversary celebrations,
the Company has launched the Inspire Tomorrow Campaign, aimed to inspire and
aid young Malaysians to pursue their dreams and ambitions through education,
sports and creative arts, in line with the Company’s mission of Helping
Malaysians Move Forward in life with Trusted Dairy Nutrition. As part of the
campaign, Dutch
Lady Malaysia (DLMI) has managed to collect more than 50,000 pledges, thereby
kickstarting the 50 workshops.
With 50
learning and inspirational workshops benefiting underprivileged children around
the country delivered from 19th November 2013 onwards until 8th
December 2013, Dutch
Lady Malaysia is partnering with
Youth NGO, Pertubuhan Generasi Cergas Malaysia (PGCM) to collaborate with youth mentors
to deliver the workshops
aimed to unlock the future potential of underprivileged children in Malaysia
through the following:
i) Learning
Pillar
Teaching kids to learn, absorb,
apply and practice what they learn.
ii) Inspiration
Pillar
Activities that will provide new experiences and spark their
interests and emotional development.
iii) Nutritional
Pillar
Inculcating good nutrition and healthy habits to set a good
foundation for the future.
In
line with the Government’s call to drive youth volunteerism and community
development that involves young people, the Inspire Tomorrow Workshops is
presented by Dutch Lady Malaysia through a unique collaboration involving
multiple stakeholders namely PGCM, youth mentors, public volunteers, proPassion (Taylor’s University
student PR consultancy), Malaysian celebrities Zaid
Mohammad, Ziana Zain
and even DLMI employees to inspire individuals, cultivate and nurture the next
generation of Malaysians to become leaders.
For more information about
Inspire Tomorrow Campaign and its workshop, please visit www.inspiretomorrow.my
About
Dutch Lady Malaysia
Incorporated in 1963, Dutch Lady Milk
Industries Berhad is the leading dairy company in Malaysia. It was the first
milk company to be listed on Bursa Malaysia in 1968. Today, Dutch Lady Malaysia
manufactures and sells a wide range of quality dairy products for the home and
export market, with all products enjoying a strong following in brands like
Dutch Lady and Friso.
Its holding company is Royal
FrieslandCampina NV, a Dutch multinational corporation and one of the largest
dairy cooperative companies in the world with an annual turnover of more than
nine billion Euros. Employing 22,000 staff worldwide in about 100 different
locations, the Royal FrieslandCampina has more than 130 years of dairy
heritage, and is proud to have more than 30 established brands in its stable.
About proPassion
proPassion
Communications is a Public Relations and Events Consultancy module under
Bachelor of Mass Communication by Taylor's University which promises to
demonstrate passion, professionalism, and quality services to reach our
clients’ goals. Currently, the team has involves to Dutch Lady Inspire Tomorrow
Campaign project.
Also,
to visit proPassion Public Relations Student Consultancy’s Facebook page for
more updates regarding the Dutch Lady project at https://www.facebook.com/propassioncommunications
